When Branded Content Became a Production Unit
Inside JWT Beirut’s Content Unit, creative thinking and production moved closer together, creating a faster, more integrated way to develop branded films and content....
Spred Studios
Stories. Technology. Human intent.

Inside JWT Beirut’s Content Unit, creative thinking and production moved closer together, creating a faster, more integrated way to develop branded films and content....
A civic film that approaches patriotism as responsibility rather than spectacle, using a human-centered visual language to make a public message feel personal....
ASHEKMAN’s rooftop intervention turned one Arabic word into a city-scale image. Spred helped carry the work into film through focused post-production and visual storytelling....
An environmental documentary asking what an incinerator could mean for Beirut, connecting research in Lebanon and Denmark with clear, cinematic public communication....
A music film for Yara that treats Lebanon as a visual character, bringing movement, landscape and fashion-film polish into a contemporary cinematic portrait....
A Beirut story told through children, using direct voices and a simple cinematic approach to turn civic communication into something personal, hopeful and human....
Thirteen fashion episodes across five countries, following Diala Makki into the worlds of major international houses through a mobile, cinematic production approach....
A spiritual music film with Antoine Zayoun, blending live performance, Lebanon’s landscape and AI-assisted imagery while keeping faith, emotion and human intent at the center....
An award-winning documentary about Karkha, memory and belonging, directed by Nassif Al Rayess and created with Public Matters Lebanon as part of Homes & Heroes....
A documentary following the first Lifehaus prototype in Baskinta, where architecture, sustainability and three years of hands-on building become one evolving story....