Selected stories. Ongoing work.
Films, projects, experiments and ideas from inside Spred.
Khallik Aatul
A spiritual music film with Antoine Zayoun, blending live performance, Lebanon’s landscape and AI-assisted imagery while keeping faith, emotion and human intent at the center....
The Lifehaus Journey
A documentary following the first Lifehaus prototype in Baskinta, where architecture, sustainability and three years of hands-on building become one evolving story....
Karkha: A Village from Lebanon
An award-winning documentary about Karkha, memory and belonging, directed by Nassif Al Rayess and created with Public Matters Lebanon as part of Homes & Heroes....
Patriotism
A civic film that approaches patriotism as responsibility rather than spectacle, using a human-centered visual language to make a public message feel personal....
Kermal Beirut
A Beirut story told through children, using direct voices and a simple cinematic approach to turn civic communication into something personal, hopeful and human....
When Branded Content Became a Production Unit
Inside JWT Beirut’s Content Unit, creative thinking and production moved closer together, creating a faster, more integrated way to develop branded films and content....
An Incinerator for Beirut?
An environmental documentary asking what an incinerator could mean for Beirut, connecting research in Lebanon and Denmark with clear, cinematic public communication....
Ashekman – Operation Salam
ASHEKMAN’s rooftop intervention turned one Arabic word into a city-scale image. Spred helped carry the work into film through focused post-production and visual storytelling....
Yara – Meaazabni Al Hawa
A music film for Yara that treats Lebanon as a visual character, bringing movement, landscape and fashion-film polish into a contemporary cinematic portrait....
Fashion Diaries (13 Episodes)
Thirteen fashion episodes across five countries, following Diala Makki into the worlds of major international houses through a mobile, cinematic production approach....











